55+clients.
Healthcare, financial services, e-commerce, education and nonprofits.

Senior performance marketing
& brand strategist.


Healthcare, financial services, e-commerce, education and nonprofits.
Zaid Dabus



Healthcare, financial services, e-commerce, education and nonprofits.
I bring brand strategy, creative direction and acquisition together. The work connects what a brand stands for with the way people discover it, experience it and become customers.
I’ve led media, creative and growth teams across healthcare, financial services, fitness and consumer brands. Today, I consult through Internet Friends and build the campaigns, brands and digital experiences you’ll find here.
Résumé & awards6 projects match your filters.

Procedure-specific campaigns, creative and conversion journeys across an interventional radiology portfolio.
99,930 qualifying actions · $13.44 blended cost
A dental brand, website and acquisition program built around real patient decisions.
Brand → website → patient acquisition
A cigar accessory brand, from positioning to packaging and custom ordering.
Consumer brand & e-commerce
Positioning a medical director service, then building its brand, offer and acquisition engine.
Research → positioning → launch
A camp brand with the booking, payments and operations to run it.
Brand & custom booking system
An AI tool for analyzing creative, saving references and developing ad variations.
Built for the work itself