A dental brand and acquisition program spanning the website, campaigns and local experiences.
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A full go-to-market effort for Dental Experts of Florida, connecting the practice’s brand, website and patient acquisition. The work gave local families a consistent introduction to the practice across its own site, treatment creative and paid campaigns.
The website had to introduce the team and explain the care. The campaign also needed specific messages for people researching a treatment, including implants, alongside the wider task of reaching local households.
Paid search and social combine with addressable geofencing and contextual targeting. Location-based activity brings the practice into the local consideration set, while the website gives interested visitors somewhere to understand the team and treatments.
Implant ads use a dedicated visual and a clear scheduling invitation. The broader scope includes social content, reviews, outdoor advertising and experiential engagements, giving the practice several ways to build a local presence.
Practice information, treatment explanations and appointment requests connect the ad to the website. The visual identity runs across the practice introduction and treatment creative, with a scheduling invitation carrying interest toward the next conversation.
Recorded over the three-month campaign.
For the same three-month campaign.
Lift in the campaign’s location-based conversion measure.
Across the three-month campaign.
Over three months, the location-based campaign recorded 588 attributed office visits, a $13.99 cost per acquisition and a 107% geo-conversion lift.