Zaid Dabus.

Senior performance marketing & brand strategist.

I work where brand strategy and performance marketing meet. I lead the positioning, creative and acquisition behind brands that need to grow, carrying the strategy through campaigns, websites and the customer experience.

I care about the ad someone remembers and the journey that turns their interest into action. That means being involved in the creative work, the media decisions and the experience on the other side of the click.

My background spans healthcare, financial services, fitness, consumer brands and education. I’ve built and led teams of up to 23 people, managed $39M in media and worked with more than 55 clients.

Today, I consult through Internet Friends. Alongside the client work, I build tools for creative analysis, campaign operations and projects that interest me.