/01
Carry the idea through the funnel
Procedure landing pages continue the message that earned the click. Thank-you-page video, consultation scheduling and email/SMS follow-up make the next step easier to understand and act on.
Performance Marketing / Medical
Interventional radiology
A procedure-specific acquisition system across an interventional radiology portfolio, connecting creative, paid media and the consultation journey.
01 / THE PROJECT
From ad to consultation.
Patient acquisition for a 46-location interventional radiology portfolio, connecting procedure-specific creative, media buying, landing pages and follow-up. I lead the acquisition strategy and creative testing, using market-level performance to decide what to launch, improve and scale.
The reporting follows qualified conversion actions recorded on procedure landing pages after an ad click. From April 2024 through September 2026, that work generated 99,930 qualified actions across $1.34 million in managed media spend.
WHAT I WORKED ON
- Acquisition strategy
- Media buying
- Procedure-specific creative
- Landing-page funnels
- Email and SMS follow-up
- Market reporting
/02
Make creative testing repeatable
A library of 6,056 procedure-specific ads supports research and variation development. Patient stories, education and native social formats feed single-variable tests, with successful concepts expanded into new creative families.
/03
Scale around market performance
Lead and consultation targets guide market budgets. Proven concepts move into dedicated scale campaigns, while bid caps, spend limits and performance reviews keep the rollout tied to acquisition efficiency.
99,930Qualified landing-page actions
Conversion actions recorded on procedure landing pages, April 2024–September 2026.
$1.34MManaged media spend
Across the IR portfolio, April 2024–September 2026.
$13.44Cost per qualified action
Blended acquisition cost for the same reporting period.
6,056Ads in creative library
Procedure-specific creative across the IR portfolio.
More volume. Lower cost.
October 2025 produced 5,249 qualified actions at $8.11 each. The January–July 2025 monthly average was 2,518 actions at $17.94 each. October delivered 2.1× the monthly volume at a 55% lower cost per action, with slightly lower spend.
2.1×Monthly action volume
October 2025 versus the January–July 2025 monthly average.
55% lowerCost per qualified action
$8.11 in October versus the $17.94 January–July average.
The results
Across April 2024–September 2026, the program generated 99,930 qualified landing-page actions at a blended cost of $13.44 per action.