/01
Position the detail as part of the service
The brand connects cutter cleaning with care for the guest and the lounge’s routine. The navy-and-gold identity and product imagery place the packet beside the tools and setting where it will be used.
Branding / E-commerce
Nip the Tip
Brand positioning, packaging and an ordering experience for cigar cutter wipes.
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01 / THE PROJECT
A small detail in the lounge.
Nip the Tip turns cleaning a shared cigar cutter into a small part of a lounge’s hospitality experience. The work covers brand positioning, the website and a custom ordering system for individually wrapped cutter wipes.
The product serves cigar lounges, smoke shops, retailers and wholesale distributors. The website needs to explain a simple product quickly while helping a business understand standard supply and the option to put its own logo on the packet.
WHAT I WORKED ON
- Brand positioning
- Visual identity
- Website
- Custom ordering system
/02
Explain the wholesale offer
The site moves from the product and its use to the audiences it serves, the founder’s story and a wholesale inquiry. Calls to action ask businesses for their needs so pricing and estimated delivery can follow.
/03
Make room for custom branding
Custom ordering was part of the delivery alongside the public brand and website. A co-branded packet demonstrates how a lounge can carry its identity into the product, with the inquiry route connecting interest to its supply and branding requirements.
The work
The live website presents the product, its hospitality positioning and separate routes for wholesale and custom-branding interest.