/01
Define the brand's look and voice
The visual direction and language give Quickwhip a recognizable identity, with product and website design carrying the same character.
Branding / E-commerce
Quickwhip Protein
A protein brand launch, connecting a playful identity, consumer packaging and the route to market.
01 / THE PROJECT
A new brand, ready for the shelf.
Brand strategy and go-to-market work for Quickwhip, a consumer packaged goods brand. I shaped its look, voice and product design, connected the brand work with sourcing, and built the website around the commercial offer.
The project needed a consistent identity across the product, sales materials and digital presence. Design decisions had to carry into a product that could be sourced and sold through real retail relationships.
WHAT I WORKED ON
- Brand strategy
- Visual identity and voice
- CPG design
- Sourcing
- Go-to-market strategy
- Website
/02
Connect design with production
CPG design and sourcing sit together in the scope, linking the brand concept to the work required to make the product available.
/03
Build the route to market
The website and go-to-market work support the offer and its distribution, connecting the public brand with gym relationships.
20+Gyms
Product distribution across gym locations.
The results
Quickwhip reached more than 20 gyms.