Camp website · the educational offer and registration path↗
01 / THE PROJECT
The camp. And everything behind it.
STEMSPARK brings hands-on STEAM camps to students in grades 2–6 in Tampa. The project connects a new brand and parent-facing website with the reservation, payment and operational systems that make a camp possible.
The offer includes Saturday camps and longer seasonal programs. Parents need to understand what children will build, which session fits their schedule, what is included and how registration works. The business needs a way to create and manage those sessions.
WHAT I WORKED ON
Brand identity
Website
Booking and payments
Camp builder
Reminder and SMS flows
Analytics
Social assets
Pricing strategy
/01
Make the educational offer visible
The site leads with the work students actually make: robotics, engineering challenges and team builds. Camp themes, learning objectives, safety information and FAQs give parents concrete information before the registration step.
/02
Connect registration to operations
The build includes booking and reservations, payment processing, reminders, analytics and SMS triggers. A backend camp builder supports the program catalog, joining the public registration experience to the work of creating and running each session.
/03
Give the brand room to grow
The identity carries into camp imagery and social assets. Pricing strategy sits alongside the website and system work, while the site distinguishes current registration from future camp themes and seasonal programs.
The work
The live site presents a structured camp catalog and a registration path, with the operational build included in the project scope.