/01
Show the product in its setting
Home and outdoor imagery gives the handmade pieces context. Best sellers and individual product descriptions introduce the uses for each design, joining a simple catalog structure with the maker’s story.
Websites & AI / E-commerce
Peter’s Stairways
An e-commerce website for handcrafted ladders and planters.
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01 / THE PROJECT
Website & E-commerce.
An e-commerce website for Peter’s Stairways to Heaven, a family-owned Tampa maker of handcrafted ladders and planters. The project turns a physical product catalog into an online shopping experience with item information and selectable options.
The range includes blanket, bathroom, plant and pet-space ladders. Customers need to see how a piece fits a room and understand its size, finish and available customization before adding it to a cart.
WHAT I WORKED ON
- Website
- E-commerce catalog
- Product and option presentation
- Cart and account experience
/02
Make the options usable
The public shop includes finish choices, basket options on the bathroom ladder and material options on the plant ladder. Product views put those decisions beside the item details and add-to-cart action.
/03
Keep purchase information close
Dimensions, natural wood variation and custom-order policies appear within the product information. Account and cart navigation support the wider e-commerce experience, while the website keeps the products and their options at the center.
The work
The live shop presents the handmade range with product options and an online purchase path.