/01
Start with the patient’s question
The website leads with the space between conservative care and surgery. That positioning provides a plain-language introduction before the page gets into specific procedures and clinical terms.
Websites & AI / Medical
MinVasive Medical
Branding and a website for a minimally invasive medical practice.
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01 / THE PROJECT
Branding & Website.
Branding and a website for MinVasive Medical, an interventional radiology practice. The digital experience introduces the practice through the conditions people are dealing with and gives each treatment a place in the wider care offer.
The site brings together joint pain, spine, prostate, fibroid and vascular services. A visitor needs to recognize the relevant condition, understand the treatment category and find a consultation path without already knowing the terminology.
WHAT I WORKED ON
- Brand identity
- Website
- Treatment information architecture
- Consultation pathways
/02
Organize a broad treatment offer
Named treatment sections connect procedure labels with the concerns people bring to the practice. GAE, UFE and other services sit within a structure that links conditions, treatment information and consultation invitations.
/03
Connect identity and navigation
The brand’s restrained visual direction supports treatment content, imagery and a persistent appointment route. Main navigation gives the practice, treatments, patient stories and locations distinct places in the experience.