/01
Reach prospects across channels
Paid social, Google Ads and programmatic campaigns brought the med spa's offer into the places prospective clients were searching and browsing.
Performance Marketing / Medical
TLC Boutique Wellness
A luxury wellness acquisition program connecting qualified interest with fast follow-up and booked appointments.
01 / THE PROJECT
Connect interest to an appointment.
Patient acquisition for TLC Wellness, a luxury med spa competing with five other providers on the same street. The work combined paid social, Google Ads and programmatic media with AI calling and follow-up.
The local market made the appointment journey as important as the first lead. Campaigns needed to introduce the med spa clearly and help interested prospects reach an appointment.
WHAT I WORKED ON
- Paid social
- Google Ads
- Programmatic advertising
- AI calling
- Lead follow-up
- Appointment acquisition
/02
Connect the lead to follow-up
AI calling and follow-up supported the handoff from a campaign inquiry to an appointment, keeping the acquisition work connected to the next conversation.
/03
Measure appointments alongside leads
The program tracked cost per lead and lead-to-appointment conversion together, making the booked appointment part of the performance review.
$56Cost per lead
Across the acquisition program.
35%Lead-to-appointment conversion
Campaign leads that became appointments.
60+Attributed appointments per month
Monthly appointment volume attributed to the program.
The results
The program generated leads at $56 each, converted 35% of leads into appointments and attributed more than 60 appointments per month.