/01
Put the product at the center
Product-focused compositions use the coffee and its packaging as the subject. Close framing, color and the surrounding setting give each piece a clear visual focal point.
Performance Marketing / Food & Beverage
Shortwave Coffee
A social content collection bringing the coffee, craft and everyday rituals of Shortwave into the feed.
01 / THE PROJECT
Coffee, craft and everyday rituals.
Product and social creative for Shortwave Coffee, built around the coffee, drinks and details of the brand. The work brings product imagery into a consistent social presence.
A coffee brand needs more than a product on a plain background. The creative gives the coffee a setting, using the product, preparation and finished drink to create distinct moments across the feed.
WHAT I WORKED ON
- Social creative
- Product-focused imagery
- Coffee and drink compositions
- Social content assets
/02
Build for the feed
Social assets pair recognizable product imagery with a range of compositions, keeping the brand visible without repeating the same layout in every post.
/03
Show the coffee in context
Coffee rituals, finished drinks and the setting around the product give the still imagery a sense of place, connecting the brand’s everyday experience with its presence in the feed.
The work
A collection of product and social imagery that connects Shortwave’s coffee experience with its presence in the feed.