/01
Build the path to a donation
The website redesign and launch brought the organization’s work and donation flow into the same experience. Campaign landing pages gave specific fundraising messages a focused destination.
Performance Marketing / Non-profit
Syrian Forum USA
A rebuilt digital presence and donor acquisition program connecting the mission, donation experience and long-term giving.
01 / THE PROJECT
Connect the mission to the gift.
Donor acquisition, website and campaign work for Syrian Forum USA. I connected a website redesign and launch with donation flows, campaign landing pages, digital advertising and email/social outreach to lapsed donors.
The website and donation journey gave campaigns a direct route to giving. A separate attribution review covering April 2020–December 2022 connected marketing-attributed gifts with the organization’s Kindful donor records, including revenue, donor share and repeat giving.
WHAT I WORKED ON
- Website redesign and launch
- Donation flow
- Campaign landing pages
- Donor acquisition
- Email and social reactivation
- Digital advertising
- Kindful attribution review
/02
Reconnect with lapsed donors
Email and social outreach supported donor reactivation alongside acquisition campaigns, extending the work beyond a first gift.
/03
Understand the donor relationship
The 2020–2022 review compared attributed revenue, donor share, donation frequency and lifetime value. Marketing-attributed donors averaged nine donations versus six for the comparison cohort, with an average lifetime value 24% higher.
$2.8MAttributed revenue
$2,813,877.52 from April 2020 to December 2022.
29%Share of all revenue
Marketing-attributed revenue, April 2020–December 2022.
56%Share of all donors
Marketing-attributed donor share for the review period.
+24%Average donor lifetime value
$3,646.98 for attributed donors versus $2,945.04 for the comparison cohort.
The results
During April 2020–December 2022, marketing-attributed donors contributed $2.8 million, representing 29% of revenue and 56% of donors. Their average lifetime value was 24% higher than the comparison cohort.