/01
Keep the coffee recognizable
The existing product and packaging anchor the creative, giving each composition a clear connection to the brand and its coffee range.
Performance Marketing / Food & Beverage
Mizaaj Coffee
Product and social creative for a coffee brand, bringing brewing rituals, flavor and heritage into everyday content.
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01 / THE PROJECT
Bring the brewing ritual into the feed.
Product and social advertising creative for Mizaaj, carrying the coffee brand into still compositions and short-form product video. The work focuses on how the coffee appears in an ad and in the social feed.
Mizaaj's emphasis on coffee tradition provides the starting point for the creative. Product-focused visuals carry that character into formats designed to introduce the coffee quickly.
WHAT I WORKED ON
- Product creative
- Social ad creative
- Espresso product video
- Latte product video
/02
Give the product a visual setting
The work brings coffee, packaging and supporting visual elements together in product compositions, balancing brand recognition with variety across the assets.
/03
Bring the product into motion
Two 15-second product videos feature espresso and latte, extending the still creative into short-form motion for social advertising.
The work
Still product creative and short-form espresso and latte videos give Mizaaj several visual treatments for social advertising.