A home care brand, with a digital experience and the systems to support its launch.
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Brand and system design for Lightkeeper, a home care concept. The work brings together the website, uniforms, booking app, patient acquisition and operating flow, giving the service a consistent identity from the first inquiry through its care experience.
The design centers on familiar routines, caregiver continuity and family communication. A primary-and-backup caregiver model, RN-guided planning and family updates shape the website and operational experience.
Cobalt uniforms and a consistent brand presence make the caregiver role recognizable. The website’s language and imagery focus on everyday life at home, with services organized around the help a family may need.
The intake design guides a family from describing its needs to reviewing a care plan and price. A care finder and service structure connect the website to the booking and operational flow.
Tonight’s Light is a family-update concept organized around a visit checklist. The system design brings inquiry, coverage, caregiver continuity and family communication into a coherent service model.